Company
Graphix
Client
Noorderpoort
Date
October 2024
Role/Services
Audio Visual
“Create a promotional video for a product of your choice”
A fun assignment to delve deeper into the buyer's mindset. For this project, 2 hours were available to come up with a concept, set up camera gear, find a location and film. We were inspired by the Apple ads and came up with a simple idea. Waving lights and flowing movements for a lot of dynamics.
Time is super precious!
And we noticed that during this project. Despite the fact that 2 hours sounds like a lot of time, it isn't. A product video from Apple, for example, often looks simple, but in reality it takes more time than you think, and we found that out too. "Ugh, the lights can't be turned off, the images are filmed at too low an ISO, oh no, not motion blur." All problems we encountered afterwards, but regardless of that it became a pretty funny project.
Sony A6400
Camera Type
6+ Hours
Production Time
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